Public relations

Male student smiling in class

Undergraduate degrees: BA or BS

About the major

Public relations is all about connecting people鈥攖o information, to organizations, and to other people. In our nationally certified program, you鈥檒l learn how to convey the right message to the right audience at the right time while forging relationships built on ethics, trust, and transparency.

Our students plan, create, and strategize in real-world settings. You鈥檒l build your portfolio as you develop innovative campaigns for real clients in our , or expand your network in the . to rub elbows with public relations professionals, tour Silicon Valley agencies, and peek behind the scenes of high-profile communication departments at companies like Twitter and Google.

A little more info

  • Real-world client work: Build your portfolio as you develop campaigns for local clients in classes and our student-run public relations firm.
  • Portfolio reviews: A high-quality portfolio and well-honed interviewing skills are key to landing a job after graduation. We help our students perfect both before presenting them to some of the biggest names in the Oregon public relations scene during formal portfolio reviews.
  • PRSSA-certified: We鈥檝e got the only public relations program in Oregon that鈥檚 earned the Public Relations Student Society of America鈥檚 (PRSSA) rigorous certification in education for academic programs in public relations. Student members of our national star PRSSA chapter expand their networks, work on professional campaigns for real clients, and participate in the national Bateman Case Study Competition.

Career opportunities

Give voice to a social cause. Guide digital strategy for a global organization. Convey life-saving information in times of crisis. Every organization needs an ambassador鈥攕omeone who can connect them with the right audiences. From small startups to large agencies, from nonprofits to multinational corporations, a degree in public relations can take you anywhere.